Establishing connections within the techno world is the main purpose of this ambitious project:
1) It helps to identify the artists in the corresponding area, in order to promote and to create bridges between them. We aim to see a strong chain of talented artists emerge, and that they, united, create bonds by sharing their love for techno music.
2) Every country, region or city has a different background and influences: to make it more understandable and to analyze the direction of a city-sound, aurora. promotes, without any kind borders and musical discrimination, its best sound.
3) Nowadays, it’s always more difficult to identify which kind of techno a listener is hearing. We aim to introduce spatiality and context to individual tracks and opuses.
Furthermore, people who are approaching the genre for the first time are often confused by the sheer quantity of music at their disposal; especially since the easiest way to name electronic music productions is “techno”.
As an example: Groovy, melodic, Detroit-oriented style, ambient, electro, will be finally catalogued to catch the attention of the people that have a preference for a narrowly defined style.
In Techno music, the producer can express its vision through a certain kind of sound, rhythmic, arrangement or mood.
And now the northern lights begin to burn, faintly at first, like sunbeams playing in the waters of the blue sea. Then a soft crimson glow tinges the heavens. There is a blush on the cheek of night. The colors come and go; and change from crimson to gold, from gold to crimson. The snow is stained with rosy light. Twofold from zenith, east and west, burns a fiery sword; and a broad band passes across the heavens, like a summer sunset
Aurora rises ready to reiterate, redirect and to spread the best techno music from all the best techno artists around the globe.