aurora. is a techno record label founded by a group of artists in Europe in the beginning of 2020, as sign of a love for a genre that represents, from its beginning a ritualistic form of body music. Techno music it became a cult and an ideal built from liberation and unification between people around the globe. A strong message of resistance and resilience that during the time, found new forms and new contamination, keeping an identity but evolving because of different roots of different landscapes, mentality, points of view. This futuristic genre of music brings the listener in a parallel dimension, where the repetition shows the essence of the hypnosis.
Our team of experts A&Rs and engineers are focused on the continuous research of music that fits best with the idea of the label. keeping apart every kind of judgment if not for an objective quality of the sound.
Every release will be cataloged through different releases, giving voice, for the first time, to country’s or city’s techno scene, promoter of parties, musical style.
In Roman mythology, Aurora was a goddess who had the power to renew herself day after day and sailed the sky to announce the arrival of the morning. She brought energy and vitality. Aurora likes new adventures, new emotions and always discovering new things and feelings.